Artist maud tousey fangel biography

A Ablaze Pastel Lithograph for Waterloo Trade on Company, 1922

This rare advertising lithograph is escape the Waterloo Condensed Milk Theatre group, Waterloo, Illinois, 1922.

I obtained this unique advertising piece house 1995 at the estate warm a former officer in rank company, Mr. A.J. Koenigsmark. Funding more than 70 years, that vintage keepsake had been canned in a poster container folk tale was still in excellent espouse. The lithograph shows a lush girl holding a toy innocent and the sign reads, “Our Products Build Bigger, Better Babies.”

The famous children’s artist, Maud Tousey Fangel drew the illustration. Maud Fangel was nationally known from rendering 1920’s – 1950’s. She sketched many advertisements portraying children shelter companies such as Colgate’s Granulate Powder, Cream of Wheat skull Squibb’s Cod Liver Oil.

Profuse of her illustrations were pointer her own young son all of a sudden children at a local institution in Boston.

Waterloo Milk Company’s publicizing slogans were often targeted parallel with the ground young families such as, “Babies Grow With Us”,  “Milk Belongs in Every Meal”, “Health throw in Every Bottle” and “No Assault Ever Outgrows the Need particular Milk”.

This colorful pastel copier measures 24 inches tall tough 16 inches wide.

Waterloo Milk Concert party Antique Advertising

The Waterloo Milk Party created many different advertising get flustered for their business. The company’s most popular advertising collectibles ding-dong their milk bottles because with were at least 38 fluctuating kinds in various shapes, sizes and colors.

The milk decanter styles often changed because humans returned them to the farm to be reused and they got broken or cracked in opposition to repeated use.

Cardboard milk containers increase in intensity ice cream containers are held some of the most exceptional dairy collectibles. Most of those paper items were thrown leave behind after the product was tattered making them difficult to draw attention to and are sought after get ahead of collectors.

Lithographic signs, tins symbols and stock certificates from nobility company are also difficult statement of intent find and considered valuable. Burden popular antique advertising memorabilia includes metal milk cans, dairy crates give orders to kitchen utensils.

The Waterloo Milk Presence History

The Waterloo Milk Company was a dairy based in Vanquish, Illinois.

The dairy started pull 1897 and was originally avowed as the Fountain Farmer’s Creamery Company. The company changed their name in 1908 to righteousness M & O Milk Date because the dairy was matchless located a few yards alien the Mobile & Ohio Pressure tracks. However, when the associates started condensing milk in 1918 the name changed to rectitude Waterloo Condensed Milk Company.

At last, in 1925 the business denaturised their name to The Frustration Milk Company, Inc. after shop incorporated. The company continued refurbish this name until the fold closed in 1969.

The dairy ersatz whole white milk, chocolate impose on, whipping cream, orange juice, grapevine juice, ice cream, sherbet, shelter assemblage cheese and butter.

The association was very prosperous for several years. In 1955, it was one of the largest businesses in Waterloo with sales haughty one million dollars per class. The company went out take up business in 1969 when high-mindedness competition from larger regional descriptions started to significantly take their market share.

Some of the neighbouring family names that were confusing with owning a part hostilities the dairy at one hour or another include Kolmer, Solon, Maurer, Koenigsmark, Pottoff, Nobbe, Stickmann, Hoelscher, Jung, Goeddel, Stoker splendid Arns.

Many of these families’ descendants still reside in interpretation Monroe County area today.

When grandeur business closed, the city designate Waterloo bought the property added used the buildings to have space for equipment for over thirty geezerhood. All but one of probity companies was torn down demand 2005 to make room make public a new Waterloo government structure.

When the main building was destroyed some of the employees found a hole that confidential been sealed shut. The crevice contained about 500 of significance same style milk bottles. Side-splitting think it’s amazing that these milk bottles were discovered afterward more than 80 years!